Understand ~ Define ~ Flourish
Understanding sets you apart.
Definition gives you strength.
Uniqueness enhances your growth.
You know your business (damn right you do), but did you know that the most relevant, engaging and important part of your business is
You!
The service you provide may be one of thousands out there, but You are what sets your brand apart from your competition. You are your own X factor! (please be nicer to yourself than Simon though!).
There’s only one You, out of the billions of people on this planet. So use it to your advantage!
How you ask? Well….
Branding is a slick combination of research & creativity.
Traditionally we analyse site data, look at who your business audience is, and devise creative ways of attracting & engaging with them.
What The P-Ink Process does differently is take a more holistic & authentic approach to branding, combining natural Emotional Intelligence (EI) with savvy Business Strategy.
Having worked in the digital marketing sector extensively across different clients, industries and agencies, I know how things are done.
Standard protocol is you’re taken through a kickoff meeting, where your business details, competition, budget and goals are discussed. The agency then comes back to the client with a 6-12 month plan outlining the chosen strategy, maybe a few keywords and that’s generally that.
It’s rigid and templated, and it casts everyone into the same bag.
The P-Ink Process is designed to be tailored to your exact needs, and builds the foundations of your brand through EI work focused on your ‘Why’. This key emotional insight gives us exactly what we need to create a unique, truly authentic and engaging brand that attracts premium, motivated and loyal customers.
It’s the 21st century, business isn’t done like it was back in the swingin’ sexist 70’s anymore.
Women have a voice in the boardroom, and ‘emotional’ isn’t an insult anymore.
Emotion gives you passion.
Emotion gives you drive.
Emotion gives you conviction.
Emotion allows you to build deep & meaningful relationships with people you may never even meet!
Client attraction thrives on emotion, it literally needs it otherwise no one comes knocking on your door! It’s the catalyst for building real affection with your audience, and maintaining it long term.
Using emotion as a key component of The P-Ink Process, enables you to truly understand your motivations, and weave your passion, drive and conviction throughout your entire business making it Consistent, Authentic & Unique.
Believe me, I‘ve been here myself!
After leaving the 9-5 rat race I had to rewire my brain to prioritise my ways of working, over the years of male micro-management I’d been working under. I went through months of struggling through imposter syndrome, feeling like I wasn’t achieving anything or getting anywhere, but I realised I had to go back to the basics and start from the ground up.
I asked myself some hard questions, probing questions that led me to reevaluate my motivations, and just what outside factors were driving me forwards. The more I began to strip back the bulldozer-style agency templates and processes, the more confident I became in my business because I was being true to myself. My business was being shaped under my own expectations, not other peoples.
I’d be lying if I said it was simple, but the beauty of The P-Ink Process is you can leave the trepidation at the door, because I’ve laid it out for you, step by step, right here. I’m here to break it down with you, uncover what needs to be shared, and support you throughout this awesome period of transformation!
Just think, in a few weeks, you could be sat in your kitchen enjoying a cup of tea safe in the knowledge that your business, your brand, your baby, is getting the attention that it needs & deserves.
No more anxious mornings, stressed out afternoons and worried, sleepless nights. You’ll have complete clarity, focus and a new found inner drive that will take your business to the stars!
What I can promise you is it will be wholly fulfilling, and worth every second.
Understanding your ‘whys’ breaks down barriers and gives you the freedom to get fully invested and passionate about your brand, either for the first time, or again!
Rediscovering the love of what you do is exciting and emboldening, and is the best foundation you can give yourself for a strong, long-lasting and successful business.
How does this work?
The P-Ink Process Brand Transformation is a 5-step process wrapped up in a 2-part plan;
Understanding You & Your Future
Understanding Your Competition
Build-a-Brand
What to Say
Creation Station
Part I - Brand Identity & Handbook Creation
Part II - Web Content & Content Strategy Creation
At the end of the brand transformation, you will be kitted out with:
A business that attracts the audience you want, and the types of clients you love
A brand that’s been uniquely designed around You
Insane amounts of confidence in You and your Business
A Brand Guidebook outlining everything about your Brand, from copy to imagery to key words & phrases
A shiny new business website that is SEO & CRO optimised for usability, and that truthfully reflects You and your brand.
An EI and data led Content Strategy for your website
All it takes it 90 days to develop your new brand identity!
So if you’re ready to transform your business, hell transform your life (!!), send me an email and tell me more about yourself!
We’ll organise a call to say hi and see just how bright your future really is :)