Brand auditing
Your brand is like a person, and in order for it to thrive, people have to engage with it.
You don’t want people to just like your brand, you want them to LOVE your brand, and in order to do that we need to understand who it is, who it serves, and why it’s the brand people should work with.
Together, we will understand the who, why, and how of developing your company's Voice, and will create a Brand Bible that truly reflects what you provide, where you want to go, and just Who You Are.
UX website copy creation
Every word on your website is a reflection of Your Brand.
Whether it’s the navigation, about page or the call-to-action, it makes no difference; if your words don’t immediately connect with your site users, they’ll bounce off your site straight back to Google!
I’ve worked with brands across the industries to create thoughtful behaviour-led UX copy that gets right to solving the customer’s problem, structured new websites with qualitative data, and worked with designers to produce websites that work holistically for the user from the get go.
It’s crucial to understand how to interact with your customers, and together we can discover the various creative ways we can get your users engaging with you & how to best serve them to best serve you.
creative content creation
Lots of companies seem to forget that talking to your site users is a lot like talking to your friends; the more you talk about yourself, the quicker people will turn off and the quicker you lose revenue.
It’s crucial for your content strategy to include Creative Content that speaks to your target audience, content that engages and excites them, creating trust & authority.you should have for your site is Creative Blog Content.
With intelligent data analysis, we discover what motivates your audience to engage and convert using creative visuals, copywriting and multimedia assets to entertain, inform & build lasting customer advocacy.
Consistent creative content allows you to truly engage with your customers, and is great for your SEO!
pr writing
You have a brand new service and you’re excited, but now you need to tell the world about it.
But ensuring that your copy 'screams' your brand to readers, and making sure it gets their attention too, is where things get tricky.
To show people the beauty, intelligence and overall ‘awesomeness’ of your new offering is what I will do for you. With elegant and professional language reflecting who you are as a brand, for whichever media platform you’re preparing for.