SERVICE: Creative Content Creation
So what is Creative Content Creation? And what’s the difference between Creative Copy and UX Web Copy?
Time is precious, so here are the sparknotes of Creative Copy; what it is, why it’s important, and what its value is.
Hang, on just what is UX?
User Experience (UX) is the practice of designing and structuring online systems and apps, etc for people first. People are your ‘users’, and their ‘experience’ on your site can make or break your company. The UX field covers programme developers, copywriters, designers & more, and is a central skill to utilise if you’re looking to build customer loyalty and create conversions (aka: make some money).
How is Creative Content different from UX Copy?
While UX Copy is there with a specific, structural purpose, your Creative Content is there to encourage existing users and motivate new ones, essentially to build up your Brand and online community. Brands are defined by how the engage & interact with their audience, and a large way in how they convey sentiment is through content such as audience-generated content (social posts, retweets, etc), thought-pieces on industry topics your audience is passionate about, starting conversations that will get your user base hyped up! There are literally a million ways for you to engage your audience, the key to doing it well is using a Copywriter who can understand your audience, empathise with them and engage with them on their level using their language.
I talk about customer advocacy and loyalty a lot (for good reason), and Creative Content is a surefire way to achieve this and maintain a strong brand appeal.
What will Creative Content do for me?
Like mentioned above, Creative Content is what builds the relationship between You and your Customers. Language is powerful, and by using the right words in the right places, you can increase your traffic, your engagement and your sales quicker than you may have realised!
Using behavioural-led research and sophisticated writing tactics, Creative Content has the potential to turn your business into a household name.
Creative Copy; it’s not on every website owner’s radar, but if they want to create a successful business it needs to be! Your words are your strength, and by wielding them intelligently and skilfully, or working with someone who can, you will build a website (and a brand) stronger than many of your competitors.